A Beginner’s Guide to Creating and Selling Bath Salts

Have you ever wanted to start your own bath salt business? If so, this blog post is for you! Here’s a complete step-by-step guide on how to create and sell bath salts. We will cover everything from coming up with the perfect name for your product, sourcing base ingredients, creating the product itself, packaging it and finally selling them using a range of marketing techniques.

Step by Step Guide for all you need to know about starting your own bath salts business.

If you have already been making your own DIY bath salts, you have one of the most important aspects of starting your business down already – The product.

There are however some more things to consider which are equally important. You’ll need a business name of course. A marketing plan to let people know you have a product for sale and why they should consider buying yours.

Potentially the most important aspect is finding out if you can legally sell bath salts, and how the FDA classify your product based on the ingredients included.

So let’s get into this and see if we can get you started.

Ingredients you need to make and Sell Bath Salts and where to source them

Here is where you make your money in business. Your profit is built, not by setting a price, the market does that, but by ensuring your source the right products at the cheapest possible price. This may require buying in bulk.

List of Ingredients Ingredients required for making Bath salts

  • Epsom Salts
  • Dead Sea Salt
  • Essential Oils
  • Dried Herbs [Optional]

Epsom Salts: Epsom salts are a type of salt that can be found in most drug stores or supermarkets. This is the main ingredient for bath salts and you will need to buy at least one kilo per batch, but it’s worth buying more as this means your production costs go down! You should also make sure they’re not mixed with any other types of Salt and are simply Epsom salts alone.

Dead Sea Salt: Dead sea salt is a type of mineral rich in magnesium and potassium. It can be found at most health food stores or online, but it may cost more than Epsom salts so you should consider whether this product will sell well before investing too much money into buying the dry ingredients as they are not always necessary for bath products to work!

Essential Oils: Which essential oils you use are dependant on the range of fragrances you want to have on offer. Start off by using the more subtle oils and maybe even the cheaper ones, so your first batches of products can be sold at affordable prices.

You can always invest in more flashy and luxury natural ingredients and products later down the line once you have begun to build your reputation for quality.

Packaging – How to Package Bath Salts for Sale

This is where you get to show your creativity. You need a great product, but it needs the right packaging for people who are looking at bath salts online or in store etc., so they can’t resist buying them!

Pack your bath salts in a jar or container that is easy to open and reseal. You can also package them as individual sachets which are great for people who want just one dose at the time, but you will need more packaging materials if this option appeals!

If using jars make sure they have lids with holes so customers don’t spill their product when opening it up – always be mindful of how much work went into creating these products before making any mistakes on presentation day!! 🙂

You can also package them as individual sachets which are great for people who want just one dose at a time, but you will need more packaging materials if this option is chosen!

Marketing a Bath Salts Business

Marketing is an important part of building a business and is the process of letting people know your product exists in the market place and is available for sale.

Great marketing of bath salts will leave your customer unable to say no to buying your latest creation.

Let’s take a look at a few ways you can market your product and let people know it is for sale


Blogs are a great way to get your product in front of people who may not know about you. They’re also an opportunity for bloggers and companies alike because they can offer free products or discounts on their blogs as part the post content (think reviews). If someone is writing something positive then it’s worth contacting them so that link backs up what was said in this blogpost!

It would be good if we could find some contacts with big followings like Cupcakes & Cashmere etc…to see how much interest there might have been from her readership? We’ll keep our eyes peeled but I think these types will need more than just one email before agreeing – which means getting creative when reaching out 🙂

Email Marketing:

A free service that allows you to send emails from your own domain name. It’s a good way of building up an email list and then sending out regular newsletters or updates about new products, discounts etc…

The tricky part about this is getting a list of emails in the first place and being provided with permission to send marketing emails. However, one great way of doing this is by asking people for their email in return for a sample perhaps.

Produce a bath of small samples, and offer to send them to potential customers in return for their email address which they agree to allow you to contact them when you have new product launches and new things for sale

Social Media

Facebook is the most popular social media platform with over a billion users. You can set up your own Facebook page for free and then start to build an audience by sharing posts, pictures or videos that are relevant in some way which will hopefully attract people’s attention so they click on it (and become one of those ‘likers’) before eventually becoming customers themselves!

There are plenty of craft-style businesses trading solely from the back of a Facebook page. But it is not the only social media platform available, there are more.

Others to consider include Instagram and Pinterest, the latter being especially important for this type of business.

The most important thing to remember is that you need a clear understanding of your target audience. You can’t just make bath salts and expect people will buy them, so it’s vital for any business owner looking into this opportunity or idea has done their research on who they are trying to reach with the product in order not only to sell products but also stay afloat as an entrepreneur!

And finally, if all else fails there’s always good old-fashioned word of mouth marketing which still remains one way more effective than many other forms out today because while social media may be popular now (and even essential) at some point everyone needs something physical – like salt crystals dissolved under running water…so get creative about how best suit these opportunities too when considering

What about not selling online, where else can I sell bath salts?

If you don’t want to sell online, there are other ways. One option is wholesale distribution in which the manufacturer sells products directly or through distributors and retailers rather than consumers.

Another way would be retailing your product yourself by opening a storefront where customers can come shop for bath salts as well! The best part about this idea of course is that its up-front capital costs will only depend on how much inventory one decides they need.

Better still and to be able to avoid the overhead costs of retail premises and everything that goes with it, consider something like craft fayres and markets.

A little like Facebook, but better would be an online store of your own, to which you can attach the aforementioned blog.

This will allow you to sell your products and also provide a platform for people who are interested in the same things as yourself. It’s like having an online shop with a blog all rolled into one! And this is just another way of marketing without spending any money on advertising or promotions – it can be done entirely through word-of-mouth, which has been proven time after again that it’s by far still the most effective form there exists today when trying to get messages across effectively.

How to sell bath salts legally in the US

One thing you definitely want to avoid if setting up a bath salts business is to ensure that any trade you undertake is done within the law.

Are Bath Salts Considered Cosmetics?

The FDA has classified salts as a “cosmetic” and not an over-the-counter drug. This means that they are subject to the same safety requirements for cosmetics, but do NOT require approval by regulatory agencies before being sold in stores or online (although this is still recommended).

In other words: you can sell bath salt products without having them approved first! But there’s more…you also don’t need any kind of license from your state government either – so long as it falls under these guidelines then anyone should be able to make their own product at home with no hassle whatsoever 🙂

It is always a good idea to be a pioneer in these legal matters, and if you can have your products officially approved as safe, then it is a Unique Selling Point to add to your overall quality offering and assurance for your customer they are dealing with a professional business.

Why Sell Bath Salts?

To make money of course. They are relatively cheap to produce, cheaper still in bulk and can be sold at a really good profit margin.

The market for bath salts is growing, and it’s a relatively easy product to make. It can be sold at craft fairs or online with little overhead cost (except the initial investment).

This makes them an attractive option as part of your business portfolio if you are looking into diversifying where possible in order not take all risks on one venture alone – which could lead towards failure!

How much Money Can You Make Selling Bath Salts?

The reason you want to start a business selling bath salts is to make money of course. Turning your hobby into a source of income is a great way to make it even more enjoyable, and any money made can be invested into making the business bigger and better. So just how much money can you make by selling bath salts?

The cost of making bath salts is quite low, even for making a high-quality product, and selling in the right places at the right prices can provide very high profits.

Alternatively, you can try to sell huge quantities, and whilst making a lower profit margin, you can sell a higher volume and make more physical profit that way.

The simple answer is that it depends on how much you want to make. You can sell a few bath salts for $20 and still be making more than the minimum wage, or if your business idea requires higher volumes of sales then there are many ways in which this could work out well financially as long at they’re sold within reason!

How much Does it Cost Make Bath Salts?

The best way to consider how much it will cost to make bath salts is to start small and make a single batch with a small supply of raw ingredients.

Once you have done this you can understand how much each bag or jar has cost to produce, factor in your time and how much you think that is worth. Consider all packaging material and any advertising costs required to sell everything you made, and set a price based on that.

You are going to want to make it very worthwhile so if a single bag of Bath Salts has cost you $1 to make, consider selling it for $3 to $4 each. This covers the cost of producing it and puts profit in your pocket.

You can take a percentage of the profit for yourself as remuneration, or leave it all in the business and reinvest in more materials to create more bath salts, spend some on better marketing to reach a wider audience, and of course, remember to put some aside for your taxes.

How Much Can You Sell Bath Salts For?

Do your research for other sellers online or in your local area. How much are they already selling bath salts for.

I would advise not going for the cut-throat, undercutting the competition, there is probably enough customer demand to go around and you will be cutting out the profit that you can be making.

Instead, concentrate on making your products, better, more attractive or more appealing to future customers and your competitions trade too. If you have a better looking, smelling, performing product at the same price, they will find out and come to you. They may even be willing to pay more.

How to make Bath Salts

Here is a quick guide on how to make bath salts if you haven’t already done so.

-Find a recipe that you like and follow it. There are many recipes on the internet, or if not just use one of these: -Mix together Epsom salts with baking soda in an airtight container until well combined (about 50/50). Add essential oils to your desired strength for fragrance as needed.-Add any additional ingredients such as lightening agents(optional), colorants etc., mix again thoroughly before sealing tightly so no moisture can get inside.

If using food coloring be sure they’re water-soluble. You may want more than two colors too!

Label each jar individually depending on what is included within them eg “Relaxing Lavender” would contain lavender oil only while something labelled ‘Refreshing Citrus’ could be an Orange, Lemon, Lime or Grapefruit variety

How to Package Bath Salts

How you package your bath salts for sale and display them is vitally important.

Imagine two bath salts stands in a market. One has bags of salts with no real names, just a variety of colors, and no indication as to what the fragrances are.

You have the same products beautifully arranged on your stall, your products have fantastic and imaginative names, the ingredients are clearly marked and they packaged well.

Which stall do you think will get the most customers. And that’s even if your prices are higher. People buy with their eyes, make a beautiful looking product and you can add dollars to your sales.

The first step is to source your packaging. You can buy it from a supplier, or you could make something yourself using recycled materials and creativity! If buying the package for sale then ensure that they are sealed well so there’s no spillage when transporting them around which will ruin their presentation on display at markets etc…

Product Development

Put some of your profits aside and your time to experiment with making new products. This can be the real fun part of having a bath salts business, {Apart from the making money part of course!] – Having fun coming up with new ideas and great product names to inspire designs, packaging ideas etc can be super fun and motivating.


If you want to start a bath salts business and found this article whilst doing some research, I hope you found it both interesting and informative. Once you have nailed the bath salts side of the business, you could consider other products like a bath bomb business or homemade soap.

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A Few Essentials and My Favorite Things

Because there are so many places to find and so much information to go through on-site, I thought I would bring a few of the most popular items from the site, and my favorite products all in one place so you can check them out easily.

Bath Bomb Maker

Take your bath bomb making to the next level and go from making 10 in a day to 10 in just a few minutes. The B-3 Bath Bomb Machine is the best on the market and helps turn around orders in super quick time

Bath Bombs for Men

Go figure this is the most popular area of the website, guys love bath bombs or you ladies like buying them for him.


The biggest problem often for bath bomb makers or soap makers is the humidity. This 4500 Sq Ft model from Amazon, is more than big enough for most bath bomb makers and can be used for the entire basement or anywhere else in the house.


The one thing you will need if you are making bath bombs, shower steamer or homemade soap is some good and reliable digital scales so your measurements can be as precise as digitally possible. These Kitchen Scales are from Amazon’s Choice, and they are mine too, as they are solid, reliable and inexpensive.

I hope you find everything you have come to Bath Bomb Guide to look for and enjoy the site.

My Favourite Bath Bombs

This is my favorite bath treat set from Amazon which includes a bath bomb, salts, and more, It is the perfect all-round package, all of which are included here on the bath bomb guide site, in the various sections

Turkish Cotton Towels

My towels are one of my favorite things. A soft, fluffy Turkish bath sheet to wrap up in is the best compliment to a bath or shower. Sometimes I just take it out of the cupboard and wrap up on the couch watching TV! Being Turkish cotton they last really well.

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